Our mission

We are on a mission to make fashion more accessible and sustainable through our user-friendly Everyday Luxury Leasing App (Ella).

Why use Ella?

1. Level up your wardrobe economically

2. Lend your clothes to earn a passive income

3. Make and receive payments with peace of mind

4. Join and promote the circular economy

5. Combat fast fashion's bad environmental impact

5. Get inspired by our style-savvy community

6. Maintain a minimalist wardrobe

Ella for borrowers

1. Browse and choose clothing items

2. Pay for the lease

3. Pick it up

4. Wear it

5. Return it

6. Leave a review

Ella for lenders

1. Offer your clothing item(s) for temporary leases

2. Accept a request

3. Hand it over to the lessee

4. Receive the payment

5. Accept the return

6. Leave a review

Launch

We are planning to launch in the Netherlands
soon.

Combating the
fast fashion industry

The fashion industry is the second largest industrial polluter after aviation, accounting for up to 10% of global pollution.

Dive into the research Watch a short video

The Early Access Club

Join our Netherlands-based Early Access Club
on WhatsApp before the app goes live.

Join the WhatsApp group

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Events

Reach out to co-founder Flavia Biscardi if you would like to pitch or attend gatherings in Amsterdam, the Netherlands, prior to the launch of the app.

Contact Flavia Biscardi

Follow us on social media

Team photo coming soon (work in progress)

Our team

We are Flavia Biscardi and Sara de Gregorio, Ella's co-founders. If you would like to learn more about our backgrounds, we invite you to take a look at our LinkedIn pages.

Visit Flavia Biscardi's LinkedIn page Visit Sara de Gregorio's LinkedIn page

Careers

We are looking for a Technical Officer who can take the lead in the development of our app for both iOS and Android devices. Contact co-founder Sara de Gregorio for more information about our job openings.

Contact Sara de Gregorio

Information for investors

We are currently looking for long-term partnerships. If you are interested in learning more about our company and investment opportunities, please reach out to us.

Contact Sara de Gregorio Contact Flavia Biscardi

Validations

Our company has been validated by the following organizations:

Demonstrator Lab Amsterdam Amsterdam Startup Launch Enactus Netherlands Nano API